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 Retailers want unmulesed wool but won't pay for it 

Retailers want unmulesed wool but won't pay for it

26 Nov, 2009 08:01 AM
RETAILERS still want unmulesed wool and - surprise, surprise - they don’t want to pay a premium for it.

Reports from meetings between wool industry delegates and the two major retail bodies in the UK and the US this month indicate while Australian Wool Innovation may have walked away from the 2010 deadline to end surgical mulesing, retailers haven’t.

The latest episode in the mulesing saga is understood to have been held at the request of the UK’s British Retail Consortium (BRC) and the US’s National Retail Federation (NRF).

Key topics are believed to have been the National Wool Declaration (NWD) and explanation of the scientific support that AWI had used in its back flip decision in July 27 that the 2010 mulesing "deadline" was unlikely to be reached for welfare reasons "based on scientific grounds".

WoolProducers president Don Hamblin, who was among the Australian wool delegation along with executive director Greg Weller, was tight-lipped this week on the outcomes of the meetings.

However, Mr Hamblin, who has publicly criticised AWI for its decision to "walk away from the commitment to mulesing", said any suggestion that BRC’s concerns about mulesing had retracted were unfounded.

Earlier this month BRC had signalled its desire to work with Australian wool industry on developing a market for improved welfare Merino and fine wools.

He said the proposition that retailers would change their mind because of a lack of wool available from non-mulesed sheep was incorrect.

"They have stated they want change," he said.

While, Mr Hamblin declined to comment on whether all parties had come to a consensus on the 2010 mulesing deadline, he said AWI had used a "similar style" addressing the retail federations as it did to Swedish and German retailers in 2008.

Investigations by Rural Press indicate both the NRF and BRC are yet to form a position as to whether they will take AWI’s scientific argument on board and accept that the deadline approach to the phase out of mulesing is not achievable.

However, a spokesman for BRC said it had been aware of the implications a swift change to eradicating surgical mulesing would have on Australian woolgrowers and it would like to work with wool suppliers to improve the animal welfare practices, but this must be done as "quickly as possible".

"Following consultation with the RSCPA (UK), BRC members will, until the end of this year, seek wool from suppliers who provide flocks with pain relief when mulesing. After this date, they will seek to use suppliers who don’t use mulesing – even if even pain relief is provided," the spokesman said.

"Retailers find it totally unacceptable to use mulesing without pain relief."

He said the BRC was continuing dicussions with AWI to encourage short and medium term strategies as well ensuring a long-term commitment to encouraging breeding to eliminate sheep vulnerable to ‘flystrike’.

AWI chief executive Brenda McGahan – one of four AWI representatives at the meetings – said AWI director David Webster had pushed the need for the retail sector to send a premium price signal to Australian woolgrowers that it required wool from un-mulesed sheep if it wanted to secure supply.

"Retailers of course don’t want to hear this…and while they certainly didn’t say they would, we agreed that the market would decide," Ms Mc Gahan told Rural Press.

Ms McGahan said anti-mulesing activists PETA remained vigilant in United Kingdom and had switched to targeting brands with small wool lines in the United States.

She confirmed Marks and Spencer remained committed to only sourcing wool for its menswear line from non-mulesed sheep.

AWEX chief executive Mark Grave, who said he was asked to attend the meeting by the retail bodies to discuss the progress of the national wool declaration (NWD), summed up the meetings as "amicable".

However, he said retail groups were "very forthright" in their view and "still looking to source from non-mulesed wool sources".

"They are aware of the figures when it comes to declared wool but they would also like to see more volume," Mr Grave said.

Since NWDs were introduced in August 2008 the usage rate has risen to 40 per cent of the total clip, with 10pc of wool declared either non-mulesed, ceased mulesed or pain relief.

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Let their animal liberationist mates pay for it! Boycott these retailers now!
Posted by Tigerdicky, 26/11/2009 8:00:46 AM
Who is this Hamblin fellow? I and the majority of woolgrowers have not endorsed him to go and discuss any wool industry issues with anyone. For him to run around the world and pretend to have some authority to represent woolgrowers is preposterous. They (Wool Producers) have no business giving any undertakings to retailers or anyone else on behalf of the industry because they are not in a position to research or implement anything for the wool industry. All they do is add confusion by sending mixed messages to our customers, which is the last thing the industry needs. I think it best if Mr Hamblin and his cronies pack their bags head back to the farm and attend to their fly blown sheep, but, above all else shut up! By all means express a presonal opinion but refrain from qualifying an opinion you do express as representing the industry. You don't represent the wool industry, it's that simple. Two of you travelling OS to talk to retailers, what a junket! What could you possibly achieve? Leave it to AWI, they represent the industry. Did you sell any wool while you were there? Were you able to encourage anyone to pay more for the product? I doubt it. All you achieved was more confusion.
Posted by Dooley, 26/11/2009 8:11:21 AM
Good headline. They want their money for nothing and their chicks for free. It's a given that it will cost $8 extra at today's cost to run au natural sheep. Wool is already at below cost of production. Large scale switching to twice a year shearing will see shearer shortages and rising cost. Crutching rates are already extra for those neglected sheep.
Posted by THE FARMER, 26/11/2009 9:18:08 AM
Yeah, go get'em tiger! Ban all the retailers! Then you can sell your wool to the fairies at the bottom of your garden! AWI's white flag on the mulesing deadline has given Australian wool a black eye all around the world. Rather than being seen as ethical producers, the retail world now sees Australian wool leaders as redneck recalcitrants. Well done Wally. And talk about junkets! Four AWI staff from Australia when they already have people in the UK and the US that could run these meetings..
Posted by Sir George, 26/11/2009 9:25:38 AM
This was entirely predictable. It will mean that wool not guaranteed to be unmulesed will sell at a discount.
Posted by morrgo, 26/11/2009 11:21:28 AM
Retailers don't actually 'want' unmulesed wool. But they will take it if you give to them.
Posted by Qlander, 26/11/2009 11:31:31 AM
AWI is a research organisation addressing production and development of product for market. WoolProducers Australia is the peak body for wool. The latter is the body to address BRC et al concern with mulesing; AWI's role is merely to undertake the research and report results. AWI playing agropolitics is against their charter; if they persist then the federal government should review their funding. WoolProducers is the body to negotiate whether mulesing ends or not, AWI’s job is to provide advice as to the likely outcomes given the different scenarios. Minister Burke, it is time to forcefully remind AWI what its job is. Dooley, if you don’t like Hamblin exercise your vote with your state organisation to set direction or push for direct election and remove those state organisations; Hamblin does represent you whether you like it or not. Tigerdicky’s call to boycott the retailers – even if all 45,000 odd sheep producers in Australia joined the boycott I doubt BRC would notice against the backdrop of 731,000,000 potential customers in Europe alone!
Posted by Observant, 26/11/2009 12:54:43 PM
The customer is always right! They may be ignorant and ill-informed but they are always right. Mulesing has been a critical part of my efforts to address diminishing terms of trade. Quality rams may be available but the pool is considerably smaller and as such those at a commercial level will set my breeding back many years. Last years plain "trial lambs" followed their wether mates onto the truck. I suffered too much from sticking with wool through the nineties and am too old to start again with the today's margins. It will hurt to see three generation of breeding fine wools go on the truck, but the customer is always right.
Posted by Dennis, 27/11/2009 7:01:25 AM
So does the wool industry want a voice? If wool producers think they can make an impression in marketing their product on the world stage by in-fighting and back biting they still haven't got it. Grow up wool producers and recognise that to sell your product means you must be professional, develop a product that the consumer wants, meet the promise of that every time. Fur traders kept on telling people they should wear fur skins because they have a right to be a fur trader - sounds like some wool growers are taking their approach.
Posted by the kid, 1/12/2009 2:13:40 PM

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