DELIVERING the "perfect product" has led to increased demand for organic lamb from Justin and Julie McClure's Kallara Station, Tilpa, New South Wales.
The couple, who spoke at a recent National Bestprac Forum at Broken Hill, NSW, receive a 10 per cent to 15pc price premium for their lambs, which are sold for $5-$5.40 a kilogram.
Mr McClure said one of the keys to their success was that they constantly monitored their stock so they knew how many they had available, and what weight and condition they were.
"We put a lot of emphasis on this," Mr McClure said.
"We have invested in weighing machines to make sure we get it right and fill the contracts.
"And we deliver lambs when the consumer wants them."
Lambs were sold to NSW organic meat company Cleavers.
"This company supplies 75pc of all organic meat in Australia, including all the organic meat for Woolworths supermarkets," Mr McClure said.
"We are a prefered supplier with Cleavers and we get a premium for having this status."
Besides being organically certified, the McClures also aim to become Japan Agricultural Standard-accredited.
So far only one Australian producer, Matt O'Leary, NSW, has been JAS certified.
"We're pretty confident that we will become JAS certified, as soon as we get all the paperwork in, as we meet all the standards," Mr McClure said.
The McClures run three sheep enterprises on their 110,931 hectares of organically-certified owned, managed and leased land - wool-shedding Dorper meat sheep, first-cross Dorper-Merino terminals, and wool-producing Dohne cross Merinos.
* Extract from the National Bestprac forum feature in Stock Journal, November 27 issue.