Grow Crows encourages farmers to donate any amount or type of grain to the Adelaide Football Club.

Proceeds from the donation then go towards helping the club expand their junior development programs, such as Crows in Schools, which are currently limited because of funding and resources.

AFC projects manager Mark McGill said the program was not a fundraiser for the club but a "whole new approach to generating funds which would be reinvested back into the junior football regions that the donations came from".

"We try to get to as many schools as we can through the year but there are difficulties, such as the sheer size of South Australia and the scarcity of children by percentage in regional and rural areas," he said.

"The donations would also help to increase the diversity of current programs."

Growers could nominate the school they wished the club to attend and the AFC would aim to include the school or town as part of their regional-rural tour, Mr McGill said.

"Extra equipment, such as football development packs with goal posts, bibs, footballs and witches hats, can also be made up that will enable a teacher/parent to set up a game of footy in 15 minutes," he said.

Donors would also be invited to AAMI stadium in April (round two) as a guest of the club to take part in a country-themed procession before the game, possibly with former country Crows players.

He said more regional coaching clinics and possible high-profile player or past-player sportsman's nights could also be held, with all funds reinjected back into the region.

Launched before the recent Yorke Peninsula Field Days, the program had already received an 80-tonne commitment from farmers.

But the success of the program relied on further donations from all regions.

"This is not a one-year commitment," Mr McGill said.

"It's a commitment the club is making to better connect and service our regional members and continue junior development from the grassroots level."

* Details: AFC 08 8440 6666