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SAFF wants to match big supermarkets

26 Nov, 2009 04:00 AM
THE South Australian Farmers' Federation wants farmers to gain more control in the retail grocery sector to boost their bottomlines.

And it has started formulating a business plan to establish a farmer-owned grocery outlet.

SAFF chief executive Carol Vincent said the organisation wanted to set up the company structure and offer shares to farmers.

The Australian Competition and Consumer Commission has found that Woolworths and Coles share about 60 per cent of fresh groceries sold in Australia while the Nielsen Company's ScanTrack data reports the two major supermarkets sell 78pc of packaged groceries.

Ms Vincent said the statistics were "absolutely criminal" and that something had to be done before the big two players spread their "poisonous tentacles" any further.

In an exclusive interview with Stock Journal, Independent Senator Nick Xenophon said the proposal was "a fantastic initiative," and had the potential for great success with the support of local communities.

"It is absolutely fundamental that something like this happens and this plan has the potential to show up what a poor deal our farmers get from the big chains," he said.

"Australia has the worst concentration of the grocery market anywhere in the western world," he said.

"We have a situation where the major chains have an unacceptable level of market domination and the consequence of this is that it squeezes farmers out of getting fair prices for their produce."

Ms Vincent said the taboo surrounding farmer cooperatives would not stop SAFF's proposal from being successful.

"People seem to think cooperatives are dead and that you can't mention the word because it seems to be dirty - to these people I say 'get with it'".

Minlaton farmer Wayne Krieg has sold his crossbred lambs to Woolworths for the past 20 years.

He believes establishing a farmer cooperative will be "a complete waste of time".

"In theory, it's great but it's been tried before, it has never worked and it won't work in the future," he said.

"It will cost money to run it, to employ people and at best something like this will end up giving farmers the same prices as Woolworths."

He said he was more than happy with the $100 to $120 he received for his 22 kilogram lambs from Woolworths this year and believed he had always received genuine prices from the supermarket giant.

"Woolworths has always had a strong foothold because they have been very good buyers and often other buyers have to try and match their competitive prices," Mr Krieg said.

Although farmer cooperatives had a long history of failure in recent decades, Flinders University social sciences academic Jonathan Sobels said there was great potential for a farmer-owned grocery outlet to exist.

* Full report in Stock Journal, November 26 issue.

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Does Carol Vincent make quite certain that not one dollar of her superannuation money is invested either in bank or supermarket stocks? To be part of the food change producers should consider investing in the chain and not against the chain.
Posted by Hubee, 26/11/2009 9:18:59 AM
Not a bad idea Hubee. Perhaps farmers' organisations could work more closely with the likes of IGA/Foodland chains which at least have a policy of trying to support local and Australian produce as much as possible.
Posted by Andrew Phillips, 30/11/2009 9:57:49 AM
I am amazed that a group which should be representing rural producers in SA in a professional way would describe the two largest channels to market with terms like "absolutely criminal" and "poisonous tentacles". Maybe SAFF should "formulate a business plan" to establish an operational web site. Or maybe SA growers would be better represented if SAFF merged with one of the more professional representative groups around the country like VFF or Graingrowers. Or maybe graingrowers should simply consider committing their grains levy where more value would be delivered ie SAGIT, RFDS.
Posted by perplexed, 1/12/2009 8:41:57 PM
I read the article by Carol Vincent. There is no way I wish to have SAFF represent my views. My farming enterprise is professionally run and I do business with like processors and retailers. If Carol is concerned about farm profitability please stay focused on the issues. Do not throw mud at our business partners.
Posted by farmer, 3/12/2009 8:51:37 PM

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A LACK of competition in the retail food sector is a real concern for Mingbool farmer Tony Beck (pictured). And while he is not opposed to being part of a farmer cooperative, he says any business plan will need to be heavily scrutinised.
A LACK of competition in the retail food sector is a real concern for Mingbool farmer Tony Beck (pictured). And while he is not opposed to being part of a farmer cooperative, he says any business plan will need to be heavily scrutinised.

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